Hello, I’m Gustavo Ovalle, a Fractional CMO & Senior Creative Director with more than 30 years of experience in marketing, advertising, creative direction, SEO, e-commerce, and digital strategy.
Throughout my career, I’ve learned that sustainable growth requires more than isolated marketing tactics. It comes from bringing together strategy, storytelling, brand architecture, digital infrastructure, and measurable business objectives, while never losing sight of the people a brand is trying to reach.
Today, my work sits at the intersection of executive marketing strategy and creative leadership. I help businesses and projects identify opportunities, eliminate marketing inefficiencies, strengthen their positioning, and build digital ecosystems capable of supporting long-term growth. My approach combines high-level strategic direction with the practical understanding that comes from decades of actually building brands, campaigns, websites, content platforms, and businesses.
More Than 30 Years of Marketing and Creative Experience
Over the years, I have worked with and contributed to projects for more than 150 international brands across the United States, Spain, Mexico, Guatemala, and other Latin American markets.
My professional journey has taken me through many roles, including graphic designer, photographer, art director, creative director, marketing manager, entrepreneur, consultant, and digital strategist. Those experiences have given me a broad perspective on how creative ideas become brands, how brands become businesses, and how marketing needs to connect both sides.
My work has included brand strategy, creative and art direction, SEO, performance marketing, content strategy, web development, e-commerce, paid media, digital publishing, and conversion-focused digital experiences.
I have also led multidisciplinary teams and complex projects where creative, marketing, editorial, technological, and commercial objectives must work together. That cross-functional experience is now a fundamental part of my work as a Fractional CMO, providing businesses with senior-level marketing leadership and strategic clarity without requiring the structure of a traditional full-time executive role.
Marketing con Café
In 2015, I founded Marketing con Café, originally as a space where I could share practical knowledge about marketing, entrepreneurship, and the digital world in a more accessible and human way.
The concept was simple: marketing conversations do not always need to sound like corporate presentations. Sometimes the best ideas emerge from sitting down, discussing a problem clearly, looking at the numbers, challenging assumptions, and finding a better way forward, preferably with a good cup of coffee nearby.
Over time, Marketing con Café evolved into both a content platform and a boutique strategic marketing practice. Through it, I have advised entrepreneurs and small and medium-sized businesses on digital strategy, SEO, brand positioning, online growth, content, and the development of stronger marketing ecosystems.
It also remains my space for writing, researching, and sharing what I continue to learn about marketing, business, technology, entrepreneurship, and the constant evolution of the digital landscape.
AGPS Books: Publishing, Creativity, and Digital Strategy
A major part of my current professional work is AGPS Books, an independent publishing and creative studio where I serve as Founder & Executive Creative Director.
AGPS Books represents the convergence of many areas I have worked in throughout my career: creative direction, storytelling, branding, editorial development, SEO, digital marketing, web strategy, publishing, and content distribution.
My role includes directing the overall creative vision of publishing projects, developing brand identities and digital ecosystems, participating in editorial strategy, overseeing web and marketing initiatives, and creating frameworks that help books and authors extend their presence beyond the printed page.
We are building AGPS Books with a broader view of modern publishing. A book can be the center of an ecosystem that includes educational content, digital resources, websites, search visibility, email marketing, social media, merchandising, courses, and other platforms that allow an idea to continue growing after publication.
This work has also allowed me to lead cross-functional collaboration involving authors, editors, designers, illustrators, web development, marketing, and digital production, combining creative vision with structured execution.
From E-commerce to Real-World Entrepreneurship
My experience has never been limited to consulting.
In 2020, I founded Oveja Ninja, a niche e-commerce business specializing in scale modeling. I built and managed the project through 2025, overseeing its digital strategy, SEO, paid media, website, customer experience, international logistics, and e-commerce operations.
Building a specialized online store from the ground up gave me another perspective on marketing: the perspective of the person who also has to deal with inventory, logistics, margins, customer acquisition, conversion rates, fulfillment, and the countless decisions involved in operating a real business.
That experience continues to influence the way I approach marketing strategy today. Numbers matter. Creativity matters. Brand perception matters. But ultimately, all of those elements have to work together within the realities of the business.
Writing and Publishing
Writing has been another constant throughout my professional and personal life.
I am the author of books on creativity and digital marketing, and more recently I expanded my work into a very different area with the publication of I Love Jesus, but I’m not okay.
The book moves away from the traditional marketing and business topics that have characterized much of my professional writing. It explores the intersection of Christian faith, depression, emotional pain, and mental health, addressing a subject that is often difficult to discuss openly within faith communities.
Publishing it represents an important evolution in my work as an author. It allowed me to apply decades of experience in communication and storytelling to a subject where the objective is not to market a product or build a brand, but to communicate difficult ideas with honesty, empathy, clarity, and respect.
It has also strengthened my connection with the publishing process itself, from writing and editorial development to book design, positioning, distribution, and the larger digital ecosystem surrounding a publication.
Exploring New Digital Frontiers
I remain deeply curious about technology and the new systems that continue to reshape business and communication.
In recent years, I have explored blockchain, decentralized finance (DeFi), and emerging digital platforms. While this is not the central focus of my professional work, participating directly in these ecosystems has helped me better understand tokenomics, decentralized platforms, new financial models, and the changing relationship between technology, ownership, communities, and digital markets.
I believe that staying relevant after decades in marketing requires more than relying on past experience. It requires continuing to experiment, question assumptions, and learn how new technologies affect the way people communicate, buy, invest, create, and build businesses.
Beyond Work
On a personal level, I’m happily married and the father of two children who fill my days with joy and, as I like to say, are also responsible for a significant percentage of my gray hairs.
I enjoy scale modeling, reading, writing, technology, and learning new things. I have always been curious about how things work, why people make the decisions they make, and how ideas evolve into something tangible.
After more than three decades in this industry, I am still convinced that there is always something new to learn.
Experience gives you perspective, but curiosity keeps that experience useful.
Today, I continue combining marketing strategy, creative direction, publishing, entrepreneurship, and digital innovation, collaborating with businesses and developing projects where strategic thinking and creative execution need to work as one.
There is still a lot to build, write, learn, and create.
And there is always time for another cup of coffee.
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