I am Sharon Reinhard, a passionate professional dedicated to education and marketing. Throughout my career, I have combined expertise in both fields to create programs, projects, and strategies that truly make a difference. With over 18 years of experience, I have learned that achieving lasting results requires innovation, commitment, and a human-centered approach in every endeavor.
Professional Journey: Innovation and Continuous Growth
It all began with my Bachelor’s Degree in Marketing Administration from Rafael Landívar University. Early on, I focused on understanding how to connect with people and design effective strategies. My first role as Marketing and Sales Manager at the Association of Christian Schools International (ACSI Latin America) allowed me to lead growth initiatives, significantly increasing sales of educational books and materials across the region. This role sparked my passion for digital marketing and content creation, as I actively developed products that addressed market needs.
Later, as Marketing Coordinator at Arias Law, I implemented strategies to retain clients and strengthen public relations, forging partnerships with NGOs for pro bono activities. This fascinating challenge taught me the importance of interpersonal relationships and effective communication in the business world.
True Passion: Education
Despite my marketing experience, I always knew my true calling was in education. Since 2014, I have devoted my efforts to the educational field as Academic Director at the Liceo Cristiano Roca de Ayuda. Initially leading the English department, I later embraced the challenge of managing the entire secondary and high school section. I developed innovative academic programs to improve students’ English proficiency and implemented evaluation methods to monitor and ensure each student’s progress.
I am particularly passionate about working with teachers. I thoroughly enjoy the process of recruitment, training, and retention because I believe educators are the heart of any institution. I have also introduced academic events such as spelling bees, Bible competitions, and talent shows, fostering holistic growth among students and strengthening the school community.
A Holistic Approach to Learning
What sets me apart is my holistic vision of learning and human development. I have facilitated numerous workshops for educators in both English and Spanish, focusing on pedagogical strategies and professional growth. These workshops not only benefit teachers but also have a positive impact on students and the broader educational community.
Additionally, I have worked to enhance communication between schools and families. I have led workshops for parents, equipping them with tools and strategies to support their children’s learning at home. I firmly believe that collaboration between schools and families is crucial to students’ success.
Personal Side: Family, Values, and Passions
Beyond my professional life, my greatest inspiration and motivation come from my family. I have been happily married for 18 years to a wonderful person, and together we have two teenage children who fill my days with joy and challenges. They are my driving force and the reason I strive to set a positive example in both my personal and professional life.
My Christian values and principles are the foundation of my life. My faith guides every decision I make, helping me maintain a perspective of service and empathy toward others. For me, it is essential to live out my beliefs through my actions, always seeking the well-being of those around me and trusting God at every step.
In addition to my passion for education, I have a deep love for languages. I am fluent in Spanish and English, have basic knowledge of French, and am currently learning Korean, which has allowed me to explore a new culture and broaden my horizons.
Looking Ahead
I firmly believe that change is a constant, and I am not afraid to face it—in fact, I seek it out and embrace it. I am passionate about strategic planning and developing programs that genuinely create a positive impact. My skills in project management, team leadership, and conflict resolution have enabled me to adapt to various contexts and tackle challenges effectively.
What fulfills me most about my work is helping others reach their full potential—be it a student, teacher, or colleague. Witnessing people grow and achieve their goals, knowing I played a part in their journey, fills me with pride.
In summary, I am a professional who has dedicated my life to teaching, learning, and growing alongside others. With my experience, skills, and human-centered approach, I remain committed to making a positive difference in every project I undertake—whether in education or marketing. I am ready to continue learning, adapting, and, above all, doing what I love: helping others achieve their dreams while living out my Christian values every step of the way.